When advertising your business, you have so many options; billboards, newspaper ads, phonebook ads, postcards. But beyond the traditional means, consider a website. With a website, your business can put any information into the view of the public. You can give them the basics, like your location(s) and hours, but you can also give them plenty of details. From the history of your business to the services you offer, there is a wide variety of the content you can post on your website.
Any device with an internet connection can view a website. Before smartphones, this was limited to computers. Smartphones give people so much technology and mobility, all in the palm of their hand. Websites can be convenient for potential customers because they can find out information about your business at any time of the day without having to make phone calls or wait on hold.
The ability to look up information about nearby businesses on the fly is an advantage of having a smartphone. Let’s say someone is traveling in a new area and they want to find a particular restaurant. They could pull out their smartphone and search the internet for nearby choices, or use a map application to find locations nearby. Chances are, your business will show up if they are looking for it. Most map applications will give the person more information about your business, such as the hours and website. Websites offer people the option to read a little more about s business before visiting. Your website might help convince them to come to your business, instead of your competitors.
Websites can be shared through email, social media sites, or word of mouth. People can spread the word further about something they love by sharing your website. Some websites also offer a review section, meaning past customers can leave reviews about your services for potential customers to read.
Some businesses set up an online shop on their website. This is a convenience for customers, as they don’t even have to leave their house to make the order! They have the ability to order at any time of day, too. You can also have printable coupons or discounts listed on your website.
If you don’t have a website for your business, start looking into it today!